3 Things I’ve Learned About Online Learning

22 Dec

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Now that I’ve built an English practice platform, I keep tabs on what people do, and don’t do, to understand what they like, and give them more of it.

Here are 3 examples of what I’ve found out so far:

– Forget exclusivity. People on Tripppin also enjoy other English practice sites, such as English Central, Voxy, English Attack, etc… and that’s ok. It’s normal for your customers to use several other sources of English practice. It doesn’t mean they’ll abandon you. They just like variety.

– Challenging isn’t fun. Offline, you may present students with a challenging exercise, and they’ll embrace it because you’re there to support them, or because they have no other choice (they can’t just click you away). Online, that challenging concept can become intimidating. Most people aren’t looking to be intimidated online. They’re looking for fun.

– Email marketing is the best kind of marketing online, and it sucks. Seriously. Because of spam filters, and the way people are, only 20-30% of users, who have willingly supplied their emails, will actually read the emails you send. It’s not you, or your product. It’s the way the internet is. At Tripppin, we’ve kept email marketing because 20-30% is still better than nothing, but we’ve added login pop-ups that inform people of our latest developments (and direct them to our payment page).

Got questions? Comments? Suggestions? Get in touch! I love talking shop 🙂

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4 Responses to “3 Things I’ve Learned About Online Learning”

  1. Kirsten Winkler (@KirstenWinkler) December 23, 2013 at 7:35 am #

    What email service are you using for the newsletter / marketing?

    • Mau Buchler December 23, 2013 at 8:00 am #

      mandrillapp.com

      • Kirsten Winkler (@KirstenWinkler) December 28, 2013 at 11:48 pm #

        I heard that Mailchimp gets you through most spam filters as they work closely with email providers and educate their users on writing better headlines etc. Might be worth a try 🙂

    • Mau Buchler December 29, 2013 at 12:19 am #

      Yep, sorry. I should have been clearer. Mandrillapp is a mailchimp product. The deliverability rate is high (around 97%), but only 20-30% actually open the emails they receive. The reasons why 70-80% don’t open the emails are varied, but counting mail that’s delivered straight to a spambox as delivered mail doesn’t help 😉

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